Abstract: Learning experience at cultural heritage site is highly necessary needed to visitor when visiting cultural heritage sites. However, it is not adequately provided with the existing of traditional media. Augmented Reality is an alternative of the current emerging technologies to be applied at cultural heritage sites to facilitate learning experience. This article presents the design and development of the mobile augmented reality application towards enjoyable informal learning at cultural heritage sites. The application is designed by adapting three major theories, enjoyment theory, mindfulness theory, and design of enjoyable technology. It is expected that the application is able to help visitor learn informally in enjoyable way at cultural heritage site. Finally, the mobile augmented reality application for cultural heritage site towards enjoyable informal learning becomes the main finding of the study.
Keywords: learning experience, cultural heritage, augmented reality, mobile