Abstract: Learning
experience at cultural heritage site is highly necessary needed to visitor when
visiting cultural heritage sites. However, it is not adequately provided with
the existing of traditional media. Augmented Reality is an alternative of the
current emerging technologies to be applied at cultural heritage sites to facilitate
learning experience. This article presents the design and development of the
mobile augmented reality application towards enjoyable informal learning at
cultural heritage sites. The application is designed by adapting three major
theories, enjoyment theory, mindfulness theory, and design of enjoyable
technology. It is expected that the application is able to help visitor learn
informally in enjoyable way at cultural heritage site. Finally, the mobile
augmented reality application for cultural heritage site towards enjoyable
informal learning becomes the main finding of the study.
Keywords: learning experience, cultural heritage, augmented reality, mobile